E. Coonrod & Co., LLC Serves as the Lead Financial Advisor for KidStrong Owners in Multi-Unit Franchise Sale

E. Coonrod & Co., LLC, a boutique investment bank serving the lower middle market, today announced it closed its latest transaction in the franchise space. The bank’s founder, Eric D. Coonrod served as the lead financial advisor for KidStrong owners and entrepreneurs John and Sara Heringer in the sale of their multiple locations in Northern California.

“Thank you to Eric and his team for helping us sell our KidStrong locations. In addition to furnishing a fantastic CIM, Eric and his team were communicative, cooperative and always on top of it from start to finish,” said John Heringer.

KidStrong was founded in 2015 with the goal of making children stronger and more confident. Its science-based kids training program builds strong, confident and high-character kids through its weekly classes led by expert coaches. Most recently, KidStrong received Entrepreneur’s prestigious Franchise 500® ranking for 2026, earning the No. 96 spot overall and the No. 1 franchise in Children’s Fitness (Misc) for the second year in a row.

“It has been a pleasure working with John and Sara Heringer over the past three years. They are professionals in every sense of the word,” said Eric Coonrod, Founder and Managing Partner of E. Coonrod & Co., LLC. “I do believe we found an excellent buyer for these locations, and I am confident he will continue building upon the legacy created by John and Sara and further impact the lives of kids.”

Iconic Inc., an advisory platform to help owners sell their businesses faster, was a partner in the transaction.