Senior Leadership
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Eric Coonrod, Founder and Managing Partner
Eric has over 22 years of experience originating and executing transactions in the Health & Wellness, Food & Beverage, Consumer, and Healthcare Services sectors. Eric graduated from Washington University in St. Louis with a B.S. in Business Administration and most recently completed the Wharton CRO Executive Program. He is also registered with FINRA holding the Series 79 and 63 licenses. Eric resides in Redondo Beach, CA with his two daughters.
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Jonalyn Morris, COO
Jonalyn brings over 25 years of marketing communications, partnerships and operational experience across finance, media & entertainment and sports. Jonalyn's super skill is her ability to craft authentic stories, strategies and partnerships that brilliantly tap into culture and media moments in order to drive brand awareness, sales and ROI. Her efforts have led to game-changing deals, year-over-year revenue growth for clients, and awards, and have contributed towards several clients, over her career, being acquired.