E. Coonrod & Co., LLC Advises Entrepreneur in his Purchase of Orangetheory Fitness Studios

E. Coonrod & Co., LLC, a boutique investment bank serving the lower middle market, today announced it acted as the exclusive financial advisor in the purchase of Orangetheory Fitness (“OTF”) studios throughout California.

 “Thank you to Eric and his team for providing the critical financial guidance I needed to pursue my dream of purchasing not only one Orangetheory Fitness studio, but multiple. I have been a member of OTF for almost eight years and have seen first-hand how people and communities benefit from a workout program that they love,” said Josh Bowler, successful Entrepreneur.

Orangetheory Fitness is one of the most popular fitness franchises for its science-backed, heart-rate-monitored HIIT (High-Intensity Interval Training) format.

“I’m extremely proud of the work we did for Josh and his family. When acquiring a franchise, you need a client who is clear in their vision. You also need a banker with deep experience in the space who understands how to problem-solve at every step of the process, especially when each location and each seller will have their own nuances,” said Eric Coonrod, Founder and Managing Partner of E. Coonrod & Co., LLC. “This transaction adds to the growing list of fitness-related acquisitions my team and I have advised on recently. I think we are building a nice niche for ourselves.”

About E. Coonrod & Co., LLC

E. Coonrod & Co., LLC is a boutique investment bank with decades of expertise across multiple industry verticals. The firm was founded with the philosophy that investment banking does not need to be a zero-sum game – both sides of any deal can win. The bankers at E. Coonrod & Co., LLC provide honest, practical, and sound financial and strategic advice while building and developing long-term relationships with its clients across multiple industries, including Business Services, Health & Wellness, Healthcare Services, Manufacturing & Distribution, Sports and Technology.