Business Services
With a strong partner network, E. Coonrod & Co., LLC also features advisory services across accounting/tax, corporate communications and private wealth management to support clients through every stage of the sale process.
Eric Coonrod launches first book for business owners, The Preparation Principle
How to Prepare Your Business, Your Team, and Your Finances for the Perfect Exit
You spend years planning for a wedding or a child. But what about the third life-altering event: the sale of your business? For most owners, this milestone - the one meant to secure their financial future - is a journey they start dangerously unprepared. After 22 years as an investment banker, Eric D. Coonrod has heard the same four words from countless clients: "I had no idea". They were unprepared for the brutal, emotionally draining process that defines the biggest transaction of their lives. This book is designed to change that. The Preparation Principle is a clear, step-by-step framework for you, the business owner, to take control. It provides a powerful mindset to shift from simply "selling" to "preparing," allowing you to navigate the process from a position of strength, confidence, and control.
Author and Grist Founder Ted Schlueter Re-Releases Branding for Buyout with New Foreword from Eric D. Coonrod
Based on The Grist founder Ted Schlueter’s proven marketing approach and top-selling business book, Branding for Buyout combines the best in investment banking with the best in marketing, storytelling, and content to help companies in the pre-exit phase unlock untapped value and get the absolute maximum at their exit.
The updated 2023 edition of Branding for Buyout features a new foreword, "Re-inventing the sell-side process for entrepreneurs," written by Eric Coonrod, a 20-year veteran of the banking industry. The foreword uses a rich collection of results-proven case studies from business-to-business, business-to-consumer, and academic resources to teach dynamic lessons in brand strategy, development, re-branding, market awareness, and deal psychology. The Branding for Buyout method has been successfully leveraged in exits over the past few years, including snack brand PopCorners (acquired by PepsiCo) and cloud management platform Embotics (acquired by Swedish software company Snow).
